This page contains all the latest data, insights, and traits you'll need to assist you to understand how people in Hong Kong use digital products and products and services in 2024.
Note: in the last 12 months, we’ve created some crucial alterations to how we compute social networking person figures, as well as the data sources that we use to inform these calculations have also produced significant and huge-ranging revisions to their posted figures during that period of time.
Nonetheless, as we noted in the Fb area previously mentioned, variations inside the viewers attain figures printed in Meta’s advert arranging tools tend not to always correlate with Total modifications in its platforms’ Energetic person bases.
For that reason, we recommend warning when evaluating the social networking user values revealed In this particular calendar year’s experiences with Individuals posted in earlier years, Primarily simply because alterations in noted values will be the result of “corrections” during the resource data, and variations in precise consumer behaviour.
In addition, we’ve viewed some specifically bizarre trends inside the data documented in X’s advertising and marketing instruments over the past calendar year, so we’d advise warning In terms of analysing these X figures.
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On the other hand, Be aware that LinkedIn’s promotion equipment publish viewers get to data based on overall registered associates, rather than the regular Lively end users that form The idea of your ad get to figures posted by most other social media platforms.
In the meantime, TikTok’s advert access in Hong Kong was equivalent to 1.0 % of the area World wide web user base in the beginning of your year, in spite of age.
You’ll also obtain the complete Digital 2024 report for Hong Kong during the “full report” portion under, but we’ll start by taking a look on the critical headline figures for Hong Kong this year.
The revised figures in addition to the recent price tag GDP are going to be released about two months later for the first, 2nd and 3rd reference quarters and on the Spending budget Working day to the fourth quarter.
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In order to check regardless of whether This is often our most up-to-day report for Hong Kong, or for those who’re looking for data on digital tendencies and behaviours in Hong Kong for preceding years, more info you could find DataReportal’s full collection of stories on Hong Kong by clicking listed here.
Nonetheless, it’s important to pressure that these promotion reach figures will not be the same as the regular Energetic consumers figures that Meta reviews in its Trader earnings announcements, and so they should not be interpreted as a result.